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\n摩托车引领新消费趋势：行业整体回暖 需求更加细分
发布时间：
2022-09-05
近年来，随着汽车普及，摩托车渐渐离开了主流视野。如今，满足休闲娱乐需求的中大排量摩托车异军突起，并带动摩托车行业整体回暖。
近年来，随着汽车普及，摩托车渐渐离开了主流视野。如今，满足休闲娱乐需求的中大排量摩托车异军突起，并带动摩托车行业整体回暖。
据中国摩托车商会数据显示，2021年中国摩托车产销量突破2000万辆，创下2015年以来的最高纪录。2022年上半年，摩托车产销同比有所下降，但仍站上1000万辆大关。
据报道，中国人使用摩托车的用途正发生着改变，从20世纪80年代初期开始，摩托车主要是作为生产资料，用于运输和代步，而如今更多是年轻人追求新潮、追求刺激的“新玩具”。
天眼查数据显示，截至目前，摩托车相关企业147.6万余家。其中，2022年1-7月新增注册企业17.7万余家，1-7月新增企业注册增速达49.5%；从地域分布来看，广东、山东以及江苏，三地相关企业数量位居前列，分别拥有17万余家、9.7万余家以及9.6万余家；
从注册资本来看，超7成相关企业注册资本在100万元以内，注册资本在1000万元以上的占比5.4%；从成立时间来看，成立于5年内的企业占比54.2%，成立于10年以上的占比25.1%。
此外，中汽协数据显示，6月国内中大排量摩托车销售5.6万辆，同比 57.0%，环比 17.3%。2022年1-6月累计销售22.2万辆，同比 46.6%。
业内人士分析，中大排量摩托代表消费升级方向，市场潜力巨大，份额将向品牌力突出、动力总成技术领先、渠道布局完善的头部自主、合资品牌集中。
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